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Course Description: Bespoke Courses for in-house training
Facilitator: Learn from Internet Marketing professionals who've worked for length and breadth of Irish and US firms located in Ireland marketing to the USA
Locations: Dublin, Limerick (National Technology Park), Cork, Galway
Other locations and on-site also available
Who should attend: Marketing Directors and Managers, people with responsibility for their companies web presence
Overview
- How to better understand internet marketing
- How to increase sales online
- How to build and develop an Internet based business
- How to create and measure an online campaign
- How it all works together
Topics Discussed
- Social Networking and SEM
- Search Engine Brand Management
- AdWords and PPC
Key Tools
- Google Analytics
- Google Webmasters
- Google AdWords
- Google Search (how to really use it) and Google Alerts
- WordPress
Implementing SEO Strategies
Selling Online
- Usability
- Trust
- User Experience (UX)
- User Interface (UI)
- Design and style over functionality
Search Engine Optimisation
- Content Development
- Site Architecture
- Authority
- Meta Data
- Linking and SEO
Talks and Presentations
Please enquire for more details.
Events will be shared as they are published.
