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Google’s Penguin 2 and SEO – things can only get better

A while back, in 2011 we published a Slideshare about SEO entitled a ‘Guide to bad SEO.’ I accurately predicted that most blackhat or spammy Agencies didn’t know what really was whitehat or blackhat. With the learning curve on Search Engine Optimisation ever on the increase, there’s never been a shortage of companies selling a box of tricks and calling it SEO. Similarly, there was nothing to stop a company taking...

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The truth about Penguin

The truth about Penguin

Saying it like it is A lot has been said about Google’s Penguin update over the last few weeks. We’ve been trying to avoid the vacuum chamber that has errupted. We’ve spoken at length about web spam and this is no different. Many people are up in arms about Penguin but we think it couldn’t have come sooner. Don’t get me wrong – I’m not lacking sympathy for those who’ve had their...

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