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Inbound Marketing: You’re (probably) doing it wrong

Inbound Marketing: You’re (probably) doing it wrong

Inbound marketing is a big buzzword at the moment along with content marketing and brand journalism and a host of other related phrases that are encapsulated by that phrase. Social Media is of course an important part of your overall Inbound Marketing strategy but the very unfortunate thing is that too many people don’t use it as Inbound Marketing at all. As Gary Vaynerchuk rightly points out in his book “Jab, Jab, Right...

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Google Search Trends for Social Media Training, Consulting and Management

What’s hot in Social Media right now you say? An interesting graph of the grow of search for Social Media related services. Looking at Google Trends and comparing the following  search phrases seems to indicate that Social Media Consulting (in green) seems to be dying out but the demand for Social Media Training and Social Media managementt is...

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Coca Cola says Social Media doesn’t lift sales at all but SEO reputation working fine

In a stunning report, released on Adage about Coca Cola just 2 days ago, Coca-Cola says its Facebook and twitter engagements haven’t impacted sales for the Global brand at all. Eric Schmidt, who is Senior Manager – Marketing Strategy and insights at Coca-Cola stated “We didn’t see any statistically significant relationship between our buzz in Social Media and our short-term sales.” Coca-Cola are the biggest...

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How to be a Social Media Marketing Guru

Since 2010, the number of Social Media gurus growing on twitter land has exploded. So we thought we’d poke a little fun at this virgin and booming industry with our Guide to… How to be a Social Media Marketing Guru Bored? Unemployed? Be a stay-at-home Marketing expert with (Disclaimer: All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.) 1. Tell people...

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Smart Person’s Guide to Facebook Pages

Smart Person’s Guide to Facebook Pages

Here’s our simple guide to getting interaction on a facebook page. It’s not fancy and it’s not even close to complete but it does give you a good idea of how to keep your fans engaged. I’m not suggesting that this is everything you can do or even that all of these things will work for you. Test everything, try everything, ultimately your fans and customers will be the judge of how well executed your strategy is. ...

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