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Get more Google SEO data with the new GWT Updates

Thanks to Google’s Webmaster Tools (GWT) team for this weeks latest and much welcomed updates. I’m sure that these two especially will be very warmly received by SEO’s and Webmasters everywhere! Search Queries and Algorithm Updates Google is now telling Webmasters in their Search Query Graphs exactly when they updated and changed their algorithm, so you can see inline if your traffic is affected and by which updates. Looks...

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Inbound Marketing: You’re (probably) doing it wrong

Inbound Marketing: You’re (probably) doing it wrong

Inbound marketing is a big buzzword at the moment along with content marketing and brand journalism and a host of other related phrases that are encapsulated by that phrase. Social Media is of course an important part of your overall Inbound Marketing strategy but the very unfortunate thing is that too many people don’t use it as Inbound Marketing at all. As Gary Vaynerchuk rightly points out in his book “Jab, Jab, Right...

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My favourite SEO Myths

  Ah, SEO Myths. They’ve been with us forever. Chances are that 50% of the SEO facts that many people hold dear are myths. Almost all of these have been debunked by now (but also subject to change). So what’s the problem? Well, myths are myths and they’re fine if you’re putting a baby to sleep. But when you start running an online marketing campaign – they’re just downright dangerous. While many of...

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(not provided) SWOT – its getting bigger, what you can do about it with Analytics

Here’s where SEO came from I started in online marketing before search engines were big enough to be a viable marketing platform. Search marketing was very, very basic in 2001-2003.  By comparison to the glitzy big data world of today, it was all really cave man stuff. There was no Analytics. There was no Webmaster Tools app. There were no Matt Cutts’ videos. There was no YouTube actually. There were no funnels, except the one...

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Google announce new support for in-depth article and news support

Google Support for In-depth Articles in Search and SEO Google have announced new support for people writing longer articles and in-depth white papers and publishing these online. This includes the support of the Schema “Article” type. This is specifically good for research, students, white papers, authors and journalists, especially investigative journalists. Google posted a light explanation on their blog yesterday, via Pandu...

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Why SEO and PPC could cost you more in 2013

    2013 is a big year for Search Marketing. People have been searching the internet (the www part) since the appearance of the first search engine, Archie, in 1990. We’re still searching – and not just on Google. Yandex is the supremo in Russia and neighbouring countries and Baidu reigns supreme in China. According to ComScore, dinosaur Yahoo! is still the second biggest web property in the world (after Google)...

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Google’s Penguin 2 and SEO – things can only get better

A while back, in 2011 we published a Slideshare about SEO entitled a ‘Guide to bad SEO.’ I accurately predicted that most blackhat or spammy Agencies didn’t know what really was whitehat or blackhat. With the learning curve on Search Engine Optimisation ever on the increase, there’s never been a shortage of companies selling a box of tricks and calling it SEO. Similarly, there was nothing to stop a company taking...

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Professional Review – HubSpot

Hubspot seems to be a very well marketed company. Within different groups of online marketeers (often fractious and fragmented though it may sometimes appear to be) – Hubspot’s own marketing is pretty often respected. Their online guides are shared and often emulated, their infographics are the darlings of social media and their research is quite often the best there is. Their CEO is touted (albeit mostly by Hubspot) as the...

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SEO and content marketing = Context!

I’ve written a lot about SEO and Content as a marketing partnership. SEO essentially creates a channel – much the way a large facebook or twitter following do. Content ISN’T marketing, its sales+marketing. SEO is traffic development, which with content = marketing. So we thought best to put this into a Slideshare to explain it further! Condensing 10 years of Search Marketing and nearly 15 years of online marketing...

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Coca Cola says Social Media doesn’t lift sales at all but SEO reputation working fine

In a stunning report, released on Adage about Coca Cola just 2 days ago, Coca-Cola says its Facebook and twitter engagements haven’t impacted sales for the Global brand at all. Eric Schmidt, who is Senior Manager – Marketing Strategy and insights at Coca-Cola stated “We didn’t see any statistically significant relationship between our buzz in Social Media and our short-term sales.” Coca-Cola are the biggest...

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SEO in 2013 – Destination Marketing and SEO Content Marketing

Anton Mannering recently delivered this via Webinar with @Techspectations at DCU. As part of our programme of sharing our knowledge, we’re publishing this via SlideShare and our other Social Media. People all over the world use Search to discover and research destinations, budgets and things to do. Tap into a ready made Hyper-local market and get ahead. This was especially designed with “The Gathering 2013″ in mind –...

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Google launch Mod Pagespeed – Making the web work faster

Google have been on a mission to increase user experience by connecting people to websites faster. They have the opposite approach to Facebook in almost every single way. While Facebook wants all of your time, Google wants to give it back. Not only have they made search faster, they’re beavering away to do more than anyone else to make the web faster. Mod_Pagespeed Today they’ve launched Mod_Pagespeed – an update module...

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Why online advertising (adwords and ppc) might be VITAL for your OFFLINE business

Why online advertising (adwords and ppc) might be VITAL for your OFFLINE business

We all live in comfort zones, whether we’re an online cutting edge business or a massive retail giant, it’s easy to fall into a habit that this works and that doesn’t. IT’s also easy to be complacent about the direction of things and the market. A relief for retailers with physical locations seems to have come from an unexpected source. Google Adwords. New data from analytics firm RapidBlue and reported by...

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The consumer is King: Understanding SEO, Content and Social Media in a nutshell

Content is King but who decides? Content is King but what is content? SEO isn’t dead because Content is King, there’s just no such thing as better content. All Content is King – good or bad because its subjective. Content in forums is just as important as Pulitzer winning articles on a humanity crisis. In a word, the content is king because its the user who accesses it essentially enables it. “Content is King”...

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Arrivals: Marissa Mayer leaves home for Yahoo

Arrivals: Marissa Mayer leaves home for Yahoo

Yahoo, to me, is a great company! I’ve been using Yahoo since 1996 and always thought it was miles ahead of its time. Yahoo pioneered social media type technologies: user profiles, friends, Instant Messaging, rich HTML e-mail and a massive news portfolio: Sport, Financial, Weather and global news before everyone else. Their network in the US is unparalleled – even today and they’ve probably been, in part, the inspiration...

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David Quaid talks about SEO on Small Business Show

David Quaid talks about SEO on Small Business Show

Our very own David Quaid was interviewed by Conn O’Muineachain of the Small Business Show (a show about and for SME’s syndicated to various radio stations around the country) and Focusme magazine about what SEO really is and how companies should approach getting their business online. Interesting that he challenges the “build a website then market it” model completely, pointing out that who and how you intend to...

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