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Why online advertising (adwords and ppc) might be VITAL for your OFFLINE business

Why online advertising (adwords and ppc) might be VITAL for your OFFLINE business

We all live in comfort zones, whether we’re an online cutting edge business or a massive retail giant, it’s easy to fall into a habit that this works and that doesn’t. IT’s also easy to be complacent about the direction of things and the market. A relief for retailers with physical locations seems to have come from an unexpected source. Google Adwords. New data from analytics firm RapidBlue and reported by...

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End to forced PPC Ad Rotation Policy – Google backs down

End to forced PPC Ad Rotation Policy – Google backs down

A little while ago we were disappointed to see the big G do something quite irritating for advertisers. They forced a 30 day end to ad rotation instead of allowing ads to rotate indefinitely as per the wishes of the account owner. This annoyed a lot of PPC advertisers as it took control of their accounts away that they’d had before. Fairly reasonable to assume you can optimise better than an algorithm for your account especially when...

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Working with PPC Providers – an overview of the 2012 PPC Marketplace

Working with PPC Providers – an overview of the 2012 PPC Marketplace

There are two ways to look at how companies can engage with a search marketing company, and both present problems. In our traditional, offline business world, the problem of picking a service provider is made simple through the fact that most professions are well established, measurable and quite often certified or come with a degree or diploma. For so many reasons, this just doesn’t hold true with many of the online professionals. Yes,...

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