Working with PPC Providers – an overview of the 2012 PPC Marketplace

There are two ways to look at how companies can engage with a search marketing company, and both present problems. In our traditional, offline business world, the problem of picking a service provider is made simple through the fact that most professions are well established, measurable and quite often certified or come with a degree or diploma. For so many reasons, this just doesn’t hold true with many of the online professionals. Yes,...

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