content top

Investing in the wrong things

Resources are scarce and if you’re a creative marketer, or businessman or an artist you have to ask your self some serious questions at the start of any worthwhile project. What are you going to invest in and why? ANd then you have to commit to that idea. We all have experiences though of investing in the wrong thing. How can you tell if you’re investing in the wrong thing? Ask yourself 2 questions: What is the real human need...

Read More

Grass Growers and Grass Cutters

A problem that is common in modern business and particularly in marketing is applying old thinking to a new situation, product, technology or problem and not realising that in the information age consumers can get informed and inform each other. Football pitches through the ages  Once upon a time before pitch technology improved the average amateur teams pitch would get a bit bare. The solution offered to this was always “leave it alone...

Read More
content top