content top

(not provided) SWOT – its getting bigger, what you can do about it with Analytics

Here’s where SEO came from I started in online marketing before search engines were big enough to be a viable marketing platform. Search marketing was very, very basic in 2001-2003. ┬áBy comparison to the glitzy big data world of today, it was all really cave man stuff. There was no Analytics. There was no Webmaster Tools app. There were no Matt Cutts’ videos. There was no YouTube actually. There were no funnels, except the one...

Read More

Google Updates its Analytics Administration Centre

Google’s Analytics tool, initially acquired, followed a different security, admin and account structure to it’s AdWords Sibling. Similarly, Google’s Webmaster Tools was developed, seemingly, in a silo of it’s own. The result – administration of either has been unwieldly, clumsy and downright dangerous. Too many companies have been locked out of their own accounts by Google’s weird and wonderful security...

Read More
content top