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Google AdWords allow Indefinite Ad Rotations again – Rotate Indefinitely

Wooop! Google AdWords  are allowing indefinite ad rotating again. I could step up on the soap box and go on about being slightly arrogant/hypocritical and make the point that money talks. But I won’t. Search Marketing: 1 Google AdWords: 0 Instead, I leave you with a lovely Polaroid taken from inside the digital...

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Get Targeted: Google AdWords gives 90-day tracking

Get Targeted: Google AdWords gives 90-day tracking

Google AdWords tracks conversions by checking to see if a visitor from an AdWords completed a goal or conversion – the measurement point and value are set by the webmaster. But not everybody shops and pays/buys on the same day, so Google allowed a tracking period of 30-days. Even if the visitor came from another source. This is called “First-Step” (or Near-First-Step) attribution. However, if the person came in later,...

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Professional Review – HubSpot

Hubspot seems to be a very well marketed company. Within different groups of online marketeers (often fractious and fragmented though it may sometimes appear to be) – Hubspot’s own marketing is pretty often respected. Their online guides are shared and often emulated, their infographics are the darlings of social media and their research is quite often the best there is. Their CEO is touted (albeit mostly by Hubspot) as the...

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Betting on Cheap Heroes & Gauging CPC for google adwords

I was recently emailed about google adwords by a friend on behalf of a colleague. They had asked them if it was possible to tell how much the CPC for particular keywords will be in a particular market. The answer to this is… No it isn’t! Why do people ask questions like this about Google Adwords though? It occurred to me that I hear this question quite a bit and, once upon a time, it was a question I might’ve asked...

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End to forced PPC Ad Rotation Policy – Google backs down

End to forced PPC Ad Rotation Policy – Google backs down

A little while ago we were disappointed to see the big G do something quite irritating for advertisers. They forced a 30 day end to ad rotation instead of allowing ads to rotate indefinitely as per the wishes of the account owner. This annoyed a lot of PPC advertisers as it took control of their accounts away that they’d had before. Fairly reasonable to assume you can optimise better than an algorithm for your account especially when...

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