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Betting on Cheap Heroes & Gauging CPC for google adwords

I was recently emailed about google adwords by a friend on behalf of a colleague. They had asked them if it was possible to tell how much the CPC for particular keywords will be in a particular market. The answer to this is… No it isn’t! Why do people ask questions like this about Google Adwords though? It occurred to me that I hear this question quite a bit and, once upon a time, it was a question I might’ve asked...

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Grass Growers and Grass Cutters

A problem that is common in modern business and particularly in marketing is applying old thinking to a new situation, product, technology or problem and not realising that in the information age consumers can get informed and inform each other. Football pitches through the ages  Once upon a time before pitch technology improved the average amateur teams pitch would get a bit bare. The solution offered to this was always “leave it alone...

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