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Clever Slideshare: Are you in the top X%? How did that make you feel?

Clever Slideshare: Are you in the top X%? How did that make you feel?

SlideShare are clever – and this vanity/ego boost e-mail, which is a really good take on the LinkedIn “Top 1%” and the G+ Year-in-Review auto video will no doubt get some good tweets and shares! SlideShare can be a great thing for business – if you engage, rank and get shared with really good, high quality content, it rapidly becomes a free channel. We get more views and traffic on SlideShare than any other...

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Inbound Marketing: You’re (probably) doing it wrong

Inbound Marketing: You’re (probably) doing it wrong

Inbound marketing is a big buzzword at the moment along with content marketing and brand journalism and a host of other related phrases that are encapsulated by that phrase. Social Media is of course an important part of your overall Inbound Marketing strategy but the very unfortunate thing is that too many people don’t use it as Inbound Marketing at all. As Gary Vaynerchuk rightly points out in his book “Jab, Jab, Right...

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Google Search Trends for Social Media Training, Consulting and Management

What’s hot in Social Media right now you say? An interesting graph of the grow of search for Social Media related services. Looking at Google Trends and comparing the following  search phrases seems to indicate that Social Media Consulting (in green) seems to be dying out but the demand for Social Media Training and Social Media managementt is...

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Social Media Management – an inside view

In 2010, we started looking at how our clients were managing and copying with Social Media, and realised we’d have to develop something better. Too many companies develop social media strategies that in effect, are the same as having a mega phone out in a big empty field. Nobody’s listening, so the answer is just to turn up the volume Yes, we deliver social media strategies and implementation, and we also do content....

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Professional Review – HubSpot

Hubspot seems to be a very well marketed company. Within different groups of online marketeers (often fractious and fragmented though it may sometimes appear to be) – Hubspot’s own marketing is pretty often respected. Their online guides are shared and often emulated, their infographics are the darlings of social media and their research is quite often the best there is. Their CEO is touted (albeit mostly by Hubspot) as the...

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Advice for Launching a Social Media Presence

This post was originally a response to a questions asked on LinkedIn. “What do you think is the best piece of advice for companies launching a social media presence?” The watchwords for any company thinking about delving into social media are investment and resource management. All Social campaigns should start with 2 basic questions What are you trying to achieve? What are you prepared to invest? This should be followed by a...

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Link Bingo and the NNI Member hypocrisy

While it might be bemusing to some, this awkward fumbling while trying to get to grips with the internet is actually expensive and problematic. Remember when the BBC sued the internet because it had invented the hyperlink back in 2000? Are you a print journalist or own a newspaper? Enjoy our handy guide to Google and how the internet works Lets take a look at the ridiculous statements being made. The Irish Times are now claiming that they...

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Online Marketing – lets get back to basics

Ok, Online marketing – I’m interested – but where do I start? The best place to start is to hang back and take stock of how you already use the Internet if you do at all. The Internet provides opportunityfor consumers and businesses for a number of reasons, and not necessarily all at the same time. Understanding the reasons why businesses are successful online is key to identifying where your opportunity lies. You can build...

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How to be a Social Media Marketing Guru

Since 2010, the number of Social Media gurus growing on twitter land has exploded. So we thought we’d poke a little fun at this virgin and booming industry with our Guide to… How to be a Social Media Marketing Guru Bored? Unemployed? Be a stay-at-home Marketing expert with (Disclaimer: All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.) 1. Tell people...

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Viral Marketing is ok if you know what it is

Viral Marketing is ok if you know what it is

There has been much ado about Viral marketing over the last few years since the explosion of social sharing. If you have a viral marketing hit then it can seem beneficial in the short term, but how beneficial? Double edged sword IT is important to remember though that viral marketing can be a double edged sword and it can also be like a drug. Almost by definition anything viral must tend towards mass appeal, towards the middle or average...

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The consumer is King: Understanding SEO, Content and Social Media in a nutshell

Content is King but who decides? Content is King but what is content? SEO isn’t dead because Content is King, there’s just no such thing as better content. All Content is King – good or bad because its subjective. Content in forums is just as important as Pulitzer winning articles on a humanity crisis. In a word, the content is king because its the user who accesses it essentially enables it. “Content is King”...

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Smart Person’s Guide to Facebook Pages

Smart Person’s Guide to Facebook Pages

Here’s our simple guide to getting interaction on a facebook page. It’s not fancy and it’s not even close to complete but it does give you a good idea of how to keep your fans engaged. I’m not suggesting that this is everything you can do or even that all of these things will work for you. Test everything, try everything, ultimately your fans and customers will be the judge of how well executed your strategy is. ...

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Congrats to WHPR/Ogilvy: Why we sponsored the Best Agency award at the #sockies

Congrats to WHPR/Ogilvy: Why we sponsored the Best Agency award at the #sockies

You may know that we sponsored the Best Agency award at The Social Media Awards last Thursday. We’ve already said our thanks and congrats for the night but we thought we’d tell you why we sponsored this award and to congratulate WHPR/Ogilvy on winning the category. Why Sponsor it? Well we’re big fans of Social Media here in PrimaryPosition having run many different types of campaigns for large and small clients....

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Social Media Awards a Fantastic night…

Social Media Awards a Fantastic night…

It’s the Monday after the Social Media awards and I have to say it really was a super evening. From the greeting as we entered the room and the setup to the new and familiar faces and the comedy stylings of Colm O’Regan who’ll definitely be worth a look at this years Catlaughs Festival. The first thanks have to go to Damien Mulley for pulling the whole event together. Awesome job Damo! Having run some big events myself,...

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PrimaryPosition sponsors Social Media Awards – Best Agency

PrimaryPosition sponsors Social Media Awards – Best Agency

We’re delighted to announce our sponsorship of the Best Agency category at this years Social Media Awards. We’re big fans of really effective  social media campaigns here at PrimaryPosition and sponsoring this award is the least we can do to encourage the pursuit of excellence for agencies operating in this emerging and fast-evolving field. We’d like to congratulate all the finalists on getting onto the shortlist and wish...

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