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Get more Google SEO data with the new GWT Updates

Thanks to Google’s Webmaster Tools (GWT) team for this weeks latest and much welcomed updates. I’m sure that these two especially will be very warmly received by SEO’s and Webmasters everywhere! Search Queries and Algorithm Updates Google is now telling Webmasters in their Search Query Graphs exactly when they updated and changed their algorithm, so you can see inline if your traffic is affected and by which updates. Looks...

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Inbound Marketing: You’re (probably) doing it wrong

Inbound Marketing: You’re (probably) doing it wrong

Inbound marketing is a big buzzword at the moment along with content marketing and brand journalism and a host of other related phrases that are encapsulated by that phrase. Social Media is of course an important part of your overall Inbound Marketing strategy but the very unfortunate thing is that too many people don’t use it as Inbound Marketing at all. As Gary Vaynerchuk rightly points out in his book “Jab, Jab, Right...

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My favourite SEO Myths

  Ah, SEO Myths. They’ve been with us forever. Chances are that 50% of the SEO facts that many people hold dear are myths. Almost all of these have been debunked by now (but also subject to change). So what’s the problem? Well, myths are myths and they’re fine if you’re putting a baby to sleep. But when you start running an online marketing campaign – they’re just downright dangerous. While many of...

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(not provided) SWOT – its getting bigger, what you can do about it with Analytics

Here’s where SEO came from I started in online marketing before search engines were big enough to be a viable marketing platform. Search marketing was very, very basic in 2001-2003.  By comparison to the glitzy big data world of today, it was all really cave man stuff. There was no Analytics. There was no Webmaster Tools app. There were no Matt Cutts’ videos. There was no YouTube actually. There were no funnels, except the one...

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Why SEO and PPC could cost you more in 2013

    2013 is a big year for Search Marketing. People have been searching the internet (the www part) since the appearance of the first search engine, Archie, in 1990. We’re still searching – and not just on Google. Yandex is the supremo in Russia and neighbouring countries and Baidu reigns supreme in China. According to ComScore, dinosaur Yahoo! is still the second biggest web property in the world (after Google)...

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Google Updates its Analytics Administration Centre

Google’s Analytics tool, initially acquired, followed a different security, admin and account structure to it’s AdWords Sibling. Similarly, Google’s Webmaster Tools was developed, seemingly, in a silo of it’s own. The result – administration of either has been unwieldly, clumsy and downright dangerous. Too many companies have been locked out of their own accounts by Google’s weird and wonderful security...

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What you need to know about Google, Mobile and SEO

No doubt that this will reach hysterical proportions by Thursday but in the interest of casting some calm thoughts about this announcement before every mobile web design aficionado claims the end or death of something. The potential change to mobileSERP’s were  confirmed by the spam-team supremo himself:   Important: if your website has smartphone errors, we may change rankings for smartphone users: goo.gl/x8R4A #smx — Matt...

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Google’s Penguin 2 and SEO – things can only get better

A while back, in 2011 we published a Slideshare about SEO entitled a ‘Guide to bad SEO.’ I accurately predicted that most blackhat or spammy Agencies didn’t know what really was whitehat or blackhat. With the learning curve on Search Engine Optimisation ever on the increase, there’s never been a shortage of companies selling a box of tricks and calling it SEO. Similarly, there was nothing to stop a company taking...

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Professional Review – HubSpot

Hubspot seems to be a very well marketed company. Within different groups of online marketeers (often fractious and fragmented though it may sometimes appear to be) – Hubspot’s own marketing is pretty often respected. Their online guides are shared and often emulated, their infographics are the darlings of social media and their research is quite often the best there is. Their CEO is touted (albeit mostly by Hubspot) as the...

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SEO in 2013 – Destination Marketing and SEO Content Marketing

Anton Mannering recently delivered this via Webinar with @Techspectations at DCU. As part of our programme of sharing our knowledge, we’re publishing this via SlideShare and our other Social Media. People all over the world use Search to discover and research destinations, budgets and things to do. Tap into a ready made Hyper-local market and get ahead. This was especially designed with “The Gathering 2013″ in mind –...

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Google Structured Data testing tool

Google have announced a new structured data testing tool, which they’ve posted for all levels of web masters (basically anyone who owns and/or manages a website). But just what is structured data and why should you care? Structured Data – a primer Structured data has been around for a long time. Most data in most database systems is stored in a structure. As humans, we store data in sentences and use our hugely powerful brains...

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Online Marketing – lets get back to basics

Ok, Online marketing – I’m interested – but where do I start? The best place to start is to hang back and take stock of how you already use the Internet if you do at all. The Internet provides opportunityfor consumers and businesses for a number of reasons, and not necessarily all at the same time. Understanding the reasons why businesses are successful online is key to identifying where your opportunity lies. You can build...

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Google reintroduce the Index Status Tool – now with more status!

It was a great tool in the last version and it was linked with the Sitemap explorer/status tool. We’ve missed it with the advent of the New Webmaster Tools but we’re delighted its been reintroduced. This tool is epic in its power and raw data – its great that Google are providing such data which they’ve normally been very protective about. Without it, the only way to know how many URL’s have been indexed was to...

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The consumer is King: Understanding SEO, Content and Social Media in a nutshell

Content is King but who decides? Content is King but what is content? SEO isn’t dead because Content is King, there’s just no such thing as better content. All Content is King – good or bad because its subjective. Content in forums is just as important as Pulitzer winning articles on a humanity crisis. In a word, the content is king because its the user who accesses it essentially enables it. “Content is King”...

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Arrivals: Marissa Mayer leaves home for Yahoo

Arrivals: Marissa Mayer leaves home for Yahoo

Yahoo, to me, is a great company! I’ve been using Yahoo since 1996 and always thought it was miles ahead of its time. Yahoo pioneered social media type technologies: user profiles, friends, Instant Messaging, rich HTML e-mail and a massive news portfolio: Sport, Financial, Weather and global news before everyone else. Their network in the US is unparalleled – even today and they’ve probably been, in part, the inspiration...

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First Half Analysis – SEO Mid-Year Roundup 2012

First Half Analysis – SEO Mid-Year Roundup 2012

We’re half way through a busy year for SEO. There’s no doubt that SEO has become a hugely popular platform – its by far the most measurable and easily the largest component of Internet Marketing. In a year where the EU are banning cookies, Google is banning spam and organic keyword reporting on secure search, where are we at? Google release Analytics for Android The Google Analytics site just about works on mobile phones...

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The truth about Penguin

The truth about Penguin

Saying it like it is A lot has been said about Google’s Penguin update over the last few weeks. We’ve been trying to avoid the vacuum chamber that has errupted. We’ve spoken at length about web spam and this is no different. Many people are up in arms about Penguin but we think it couldn’t have come sooner. Don’t get me wrong – I’m not lacking sympathy for those who’ve had their...

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David Quaid talks about SEO on Small Business Show

David Quaid talks about SEO on Small Business Show

Our very own David Quaid was interviewed by Conn O’Muineachain of the Small Business Show (a show about and for SME’s syndicated to various radio stations around the country) and Focusme magazine about what SEO really is and how companies should approach getting their business online. Interesting that he challenges the “build a website then market it” model completely, pointing out that who and how you intend to...

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