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Google AdWords allow Indefinite Ad Rotations again – Rotate Indefinitely

Wooop! Google AdWords  are allowing indefinite ad rotating again. I could step up on the soap box and go on about being slightly arrogant/hypocritical and make the point that money talks. But I won’t. Search Marketing: 1 Google AdWords: 0 Instead, I leave you with a lovely Polaroid taken from inside the digital...

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(not provided) SWOT – its getting bigger, what you can do about it with Analytics

Here’s where SEO came from I started in online marketing before search engines were big enough to be a viable marketing platform. Search marketing was very, very basic in 2001-2003.  By comparison to the glitzy big data world of today, it was all really cave man stuff. There was no Analytics. There was no Webmaster Tools app. There were no Matt Cutts’ videos. There was no YouTube actually. There were no funnels, except the one...

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Betting on Cheap Heroes & Gauging CPC for google adwords

I was recently emailed about google adwords by a friend on behalf of a colleague. They had asked them if it was possible to tell how much the CPC for particular keywords will be in a particular market. The answer to this is… No it isn’t! Why do people ask questions like this about Google Adwords though? It occurred to me that I hear this question quite a bit and, once upon a time, it was a question I might’ve asked...

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Online Marketing – lets get back to basics

Ok, Online marketing – I’m interested – but where do I start? The best place to start is to hang back and take stock of how you already use the Internet if you do at all. The Internet provides opportunityfor consumers and businesses for a number of reasons, and not necessarily all at the same time. Understanding the reasons why businesses are successful online is key to identifying where your opportunity lies. You can build...

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Why online advertising (adwords and ppc) might be VITAL for your OFFLINE business

Why online advertising (adwords and ppc) might be VITAL for your OFFLINE business

We all live in comfort zones, whether we’re an online cutting edge business or a massive retail giant, it’s easy to fall into a habit that this works and that doesn’t. IT’s also easy to be complacent about the direction of things and the market. A relief for retailers with physical locations seems to have come from an unexpected source. Google Adwords. New data from analytics firm RapidBlue and reported by...

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End to forced PPC Ad Rotation Policy – Google backs down

End to forced PPC Ad Rotation Policy – Google backs down

A little while ago we were disappointed to see the big G do something quite irritating for advertisers. They forced a 30 day end to ad rotation instead of allowing ads to rotate indefinitely as per the wishes of the account owner. This annoyed a lot of PPC advertisers as it took control of their accounts away that they’d had before. Fairly reasonable to assume you can optimise better than an algorithm for your account especially when...

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Working with PPC Providers – an overview of the 2012 PPC Marketplace

Working with PPC Providers – an overview of the 2012 PPC Marketplace

There are two ways to look at how companies can engage with a search marketing company, and both present problems. In our traditional, offline business world, the problem of picking a service provider is made simple through the fact that most professions are well established, measurable and quite often certified or come with a degree or diploma. For so many reasons, this just doesn’t hold true with many of the online professionals. Yes,...

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