content top

Google Updates its Analytics Administration Centre

Google’s Analytics tool, initially acquired, followed a different security, admin and account structure to it’s AdWords Sibling. Similarly, Google’s Webmaster Tools was developed, seemingly, in a silo of it’s own. The result – administration of either has been unwieldly, clumsy and downright dangerous. Too many companies have been locked out of their own accounts by Google’s weird and wonderful security...

Read More

What you need to know about Google+ Hangouts

Google+ released Hangouts as an upgrade and replacement for its Talk application. Built into Google Mail, Google Apps and the Google+ platform, it provides an integrated platform for users with a Google account to talk. It also allows VoiP and Video calls, and calls to mobile and landline networks. But is it just another Skype or Go2Meeting competitor? Ronan Walsh finds out… Hangouts are similar to your average Skype and Go2meeting...

Read More

What you need to know about Google, Mobile and SEO

No doubt that this will reach hysterical proportions by Thursday but in the interest of casting some calm thoughts about this announcement before every mobile web design aficionado claims the end or death of something. The potential change to mobileSERP’s were  confirmed by the spam-team supremo himself:   Important: if your website has smartphone errors, we may change rankings for smartphone users: goo.gl/x8R4A #smx — Matt...

Read More

Google’s Penguin 2 and SEO – things can only get better

A while back, in 2011 we published a Slideshare about SEO entitled a ‘Guide to bad SEO.’ I accurately predicted that most blackhat or spammy Agencies didn’t know what really was whitehat or blackhat. With the learning curve on Search Engine Optimisation ever on the increase, there’s never been a shortage of companies selling a box of tricks and calling it SEO. Similarly, there was nothing to stop a company taking...

Read More

Limerick TweetUp – 17th May at the George Hotel

We’re having an impromptu tweetup for Limerick SME’s and twitter folks in the George Hotel this Friday, the 17th May from about 7:00pm.  Tweet-ups are a great way to expand social media networks and it would be great if we could see more happening in Limerick! We’re inviting a cross section of active users and there’ll be finger food and Primary Position will be sponsoring some drinks (so get there early). If you...

Read More

Professional Review – HubSpot

Hubspot seems to be a very well marketed company. Within different groups of online marketeers (often fractious and fragmented though it may sometimes appear to be) – Hubspot’s own marketing is pretty often respected. Their online guides are shared and often emulated, their infographics are the darlings of social media and their research is quite often the best there is. Their CEO is touted (albeit mostly by Hubspot) as the...

Read More

Investing in the wrong things

Resources are scarce and if you’re a creative marketer, or businessman or an artist you have to ask your self some serious questions at the start of any worthwhile project. What are you going to invest in and why? ANd then you have to commit to that idea. We all have experiences though of investing in the wrong thing. How can you tell if you’re investing in the wrong thing? Ask yourself 2 questions: What is the real human need...

Read More

SEO and content marketing = Context!

I’ve written a lot about SEO and Content as a marketing partnership. SEO essentially creates a channel – much the way a large facebook or twitter following do. Content ISN’T marketing, its sales+marketing. SEO is traffic development, which with content = marketing. So we thought best to put this into a Slideshare to explain it further! Condensing 10 years of Search Marketing and nearly 15 years of online marketing...

Read More

Coca Cola says Social Media doesn’t lift sales at all but SEO reputation working fine

In a stunning report, released on Adage about Coca Cola just 2 days ago, Coca-Cola says its Facebook and twitter engagements haven’t impacted sales for the Global brand at all. Eric Schmidt, who is Senior Manager – Marketing Strategy and insights at Coca-Cola stated “We didn’t see any statistically significant relationship between our buzz in Social Media and our short-term sales.” Coca-Cola are the biggest...

Read More

Betting on Cheap Heroes & Gauging CPC for google adwords

I was recently emailed about google adwords by a friend on behalf of a colleague. They had asked them if it was possible to tell how much the CPC for particular keywords will be in a particular market. The answer to this is… No it isn’t! Why do people ask questions like this about Google Adwords though? It occurred to me that I hear this question quite a bit and, once upon a time, it was a question I might’ve asked...

Read More

Advice for Launching a Social Media Presence

This post was originally a response to a questions asked on LinkedIn. “What do you think is the best piece of advice for companies launching a social media presence?” The watchwords for any company thinking about delving into social media are investment and resource management. All Social campaigns should start with 2 basic questions What are you trying to achieve? What are you prepared to invest? This should be followed by a...

Read More

13 Reasons Why: FDI – Invest in Ireland

Read More

Technorati Claim Tokken

This is only technorati claim token 8C6QKM9962DF Please igonre it

Read More

Link Bingo and the NNI Member hypocrisy

While it might be bemusing to some, this awkward fumbling while trying to get to grips with the internet is actually expensive and problematic. Remember when the BBC sued the internet because it had invented the hyperlink back in 2000? Are you a print journalist or own a newspaper? Enjoy our handy guide to Google and how the internet works Lets take a look at the ridiculous statements being made. The Irish Times are now claiming that they...

Read More

Instagram and Facebook not Interested in how their free bone tastes

So Instagram has said it has the right to sell your photos? And you can’t opt out. There has been a lot of speculation about where this comes from but I don’t think this is an Instagram idea. This has Mark Zuckerbergs nerve and experience written all over it. Zuck understands use cases that are beyond the earrly adopter better than most in silicon valley with the possible exception of Google. Unless we see a backdown over the...

Read More

The problem with SEO is Dead and Content is King

Is that it’s not entirely true. It’s wrong for a whole host of reasons yet nobody can really put a finger on it. Yet there’s thousands. I’ve been reading them for years now – at least 5. So why do they keep cropping up. Here’s my view: They’re almost always written by journalists, bloggers and web designers who don’t like SEO. What they have in common: they all have strong opinions which they...

Read More

Google Earnings for 2011

Read More

SEO in 2013 – Destination Marketing and SEO Content Marketing

Anton Mannering recently delivered this via Webinar with @Techspectations at DCU. As part of our programme of sharing our knowledge, we’re publishing this via SlideShare and our other Social Media. People all over the world use Search to discover and research destinations, budgets and things to do. Tap into a ready made Hyper-local market and get ahead. This was especially designed with “The Gathering 2013″ in mind –...

Read More

Here’s an idea – Doogal Search

Read More

The LEGO Great Ball Contraption

Fantastic video demonstrating the power of LEGO and the human mind. The age of the Internet and developments in engineering mean that we can do more and more things without the need for specialist skillsets and tools. LEGO Great Ball Contraption

Read More
content top