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Get more Google SEO data with the new GWT Updates

Thanks to Google’s Webmaster Tools (GWT) team for this weeks latest and much welcomed updates. I’m sure that these two especially will be very warmly received by SEO’s and Webmasters everywhere! Search Queries and Algorithm Updates Google is now telling Webmasters in their Search Query Graphs exactly when they updated and changed their algorithm, so you can see inline if your traffic is affected and by which updates. Looks...

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Google AdWords allow Indefinite Ad Rotations again – Rotate Indefinitely

Wooop! Google AdWords  are allowing indefinite ad rotating again. I could step up on the soap box and go on about being slightly arrogant/hypocritical and make the point that money talks. But I won’t. Search Marketing: 1 Google AdWords: 0 Instead, I leave you with a lovely Polaroid taken from inside the digital...

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(not provided) SWOT – its getting bigger, what you can do about it with Analytics

Here’s where SEO came from I started in online marketing before search engines were big enough to be a viable marketing platform. Search marketing was very, very basic in 2001-2003.  By comparison to the glitzy big data world of today, it was all really cave man stuff. There was no Analytics. There was no Webmaster Tools app. There were no Matt Cutts’ videos. There was no YouTube actually. There were no funnels, except the one...

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Google Updates its Analytics Administration Centre

Google’s Analytics tool, initially acquired, followed a different security, admin and account structure to it’s AdWords Sibling. Similarly, Google’s Webmaster Tools was developed, seemingly, in a silo of it’s own. The result – administration of either has been unwieldly, clumsy and downright dangerous. Too many companies have been locked out of their own accounts by Google’s weird and wonderful security...

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What you need to know about Google, Mobile and SEO

No doubt that this will reach hysterical proportions by Thursday but in the interest of casting some calm thoughts about this announcement before every mobile web design aficionado claims the end or death of something. The potential change to mobileSERP’s were  confirmed by the spam-team supremo himself:   Important: if your website has smartphone errors, we may change rankings for smartphone users: goo.gl/x8R4A #smx — Matt...

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Google’s Penguin 2 and SEO – things can only get better

A while back, in 2011 we published a Slideshare about SEO entitled a ‘Guide to bad SEO.’ I accurately predicted that most blackhat or spammy Agencies didn’t know what really was whitehat or blackhat. With the learning curve on Search Engine Optimisation ever on the increase, there’s never been a shortage of companies selling a box of tricks and calling it SEO. Similarly, there was nothing to stop a company taking...

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Betting on Cheap Heroes & Gauging CPC for google adwords

I was recently emailed about google adwords by a friend on behalf of a colleague. They had asked them if it was possible to tell how much the CPC for particular keywords will be in a particular market. The answer to this is… No it isn’t! Why do people ask questions like this about Google Adwords though? It occurred to me that I hear this question quite a bit and, once upon a time, it was a question I might’ve asked...

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Link Bingo and the NNI Member hypocrisy

While it might be bemusing to some, this awkward fumbling while trying to get to grips with the internet is actually expensive and problematic. Remember when the BBC sued the internet because it had invented the hyperlink back in 2000? Are you a print journalist or own a newspaper? Enjoy our handy guide to Google and how the internet works Lets take a look at the ridiculous statements being made. The Irish Times are now claiming that they...

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Here’s an idea – Doogal Search

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Google launch Mod Pagespeed – Making the web work faster

Google have been on a mission to increase user experience by connecting people to websites faster. They have the opposite approach to Facebook in almost every single way. While Facebook wants all of your time, Google wants to give it back. Not only have they made search faster, they’re beavering away to do more than anyone else to make the web faster. Mod_Pagespeed Today they’ve launched Mod_Pagespeed – an update module...

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Go Google!

We like this video which demonstrates the breadth of Google’s platform, their reach and capability, which extends past Google Search and Youtube to include Google Mail, Google Chat and Google+ Hangouts, Google Drive and Google...

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