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Smart Person’s Guide to Facebook Pages

Smart Person’s Guide to Facebook Pages

Here’s our simple guide to getting interaction on a facebook page. It’s not fancy and it’s not even close to complete but it does give you a good idea of how to keep your fans engaged. I’m not suggesting that this is everything you can do or even that all of these things will work for you. Test everything, try everything, ultimately your fans and customers will be the judge of how well executed your strategy is. ...

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End to forced PPC Ad Rotation Policy – Google backs down

End to forced PPC Ad Rotation Policy – Google backs down

A little while ago we were disappointed to see the big G do something quite irritating for advertisers. They forced a 30 day end to ad rotation instead of allowing ads to rotate indefinitely as per the wishes of the account owner. This annoyed a lot of PPC advertisers as it took control of their accounts away that they’d had before. Fairly reasonable to assume you can optimise better than an algorithm for your account especially when...

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Working with PPC Providers – an overview of the 2012 PPC Marketplace

Working with PPC Providers – an overview of the 2012 PPC Marketplace

There are two ways to look at how companies can engage with a search marketing company, and both present problems. In our traditional, offline business world, the problem of picking a service provider is made simple through the fact that most professions are well established, measurable and quite often certified or come with a degree or diploma. For so many reasons, this just doesn’t hold true with many of the online professionals. Yes,...

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The truth about Penguin

The truth about Penguin

Saying it like it is A lot has been said about Google’s Penguin update over the last few weeks. We’ve been trying to avoid the vacuum chamber that has errupted. We’ve spoken at length about web spam and this is no different. Many people are up in arms about Penguin but we think it couldn’t have come sooner. Don’t get me wrong – I’m not lacking sympathy for those who’ve had their...

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Social Media Awards a Fantastic night…

Social Media Awards a Fantastic night…

It’s the Monday after the Social Media awards and I have to say it really was a super evening. From the greeting as we entered the room and the setup to the new and familiar faces and the comedy stylings of Colm O’Regan who’ll definitely be worth a look at this years Catlaughs Festival. The first thanks have to go to Damien Mulley for pulling the whole event together. Awesome job Damo! Having run some big events myself,...

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PrimaryPosition sponsors Social Media Awards – Best Agency

PrimaryPosition sponsors Social Media Awards – Best Agency

We’re delighted to announce our sponsorship of the Best Agency category at this years Social Media Awards. We’re big fans of really effective  social media campaigns here at PrimaryPosition and sponsoring this award is the least we can do to encourage the pursuit of excellence for agencies operating in this emerging and fast-evolving field. We’d like to congratulate all the finalists on getting onto the shortlist and wish...

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Bad clients are like heroin addicts

Bad clients are like heroin addicts

A heroin addict will tell you they love you and then when you’re back is turned they’ll rob your wallet/purse. They’re only after one thing. If you have a client that sucks up your time and pays badly, then they’re not interested in you and thinking that you can solve it by being a better provider, then you’re on drugs. If they think that they can get better value by having you look at something in your free...

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David Quaid talks about SEO on Small Business Show

David Quaid talks about SEO on Small Business Show

Our very own David Quaid was interviewed by Conn O’Muineachain of the Small Business Show (a show about and for SME’s syndicated to various radio stations around the country) and Focusme magazine about what SEO really is and how companies should approach getting their business online. Interesting that he challenges the “build a website then market it” model completely, pointing out that who and how you intend to...

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