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Inbound Marketing: You’re (probably) doing it wrong

Inbound Marketing: You’re (probably) doing it wrong

Inbound marketing is a big buzzword at the moment along with content marketing and brand journalism and a host of other related phrases that are encapsulated by that phrase. Social Media is of course an important part of your overall Inbound Marketing strategy but the very unfortunate thing is that too many people don’t use it as Inbound Marketing at all. As Gary Vaynerchuk rightly points out in his book “Jab, Jab, Right...

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Professional Review – HubSpot

Hubspot seems to be a very well marketed company. Within different groups of online marketeers (often fractious and fragmented though it may sometimes appear to be) – Hubspot’s own marketing is pretty often respected. Their online guides are shared and often emulated, their infographics are the darlings of social media and their research is quite often the best there is. Their CEO is touted (albeit mostly by Hubspot) as the...

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Investing in the wrong things

Resources are scarce and if you’re a creative marketer, or businessman or an artist you have to ask your self some serious questions at the start of any worthwhile project. What are you going to invest in and why? ANd then you have to commit to that idea. We all have experiences though of investing in the wrong thing. How can you tell if you’re investing in the wrong thing? Ask yourself 2 questions: What is the real human need...

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Instagram and Facebook not Interested in how their free bone tastes

So Instagram has said it has the right to sell your photos? And you can’t opt out. There has been a lot of speculation about where this comes from but I don’t think this is an Instagram idea. This has Mark Zuckerbergs nerve and experience written all over it. Zuck understands use cases that are beyond the earrly adopter better than most in silicon valley with the possible exception of Google. Unless we see a backdown over the...

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SEO in 2013 – Destination Marketing and SEO Content Marketing

Anton Mannering recently delivered this via Webinar with @Techspectations at DCU. As part of our programme of sharing our knowledge, we’re publishing this via SlideShare and our other Social Media. People all over the world use Search to discover and research destinations, budgets and things to do. Tap into a ready made Hyper-local market and get ahead. This was especially designed with “The Gathering 2013″ in mind –...

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Are you Tofu or Steak?

Are you Tofu or Steak?

Tofu is bland and innoffensive. It’s a protein replacement that you can have and your conscience won’t be prcked about eating an animal. It’s renewable and environmentally friendly. It can be flavoured to taste (somewhat) like meat or indeed anything at all really. Steak tastes fantastic. Some people don’t like it though. Some don’t like it because it’s fatty, some because they don’t like red...

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Search and Social

As a funny, we pondered, what if search disappeared and social was the only option left?  

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Online Marketing – lets get back to basics

Ok, Online marketing – I’m interested – but where do I start? The best place to start is to hang back and take stock of how you already use the Internet if you do at all. The Internet provides opportunityfor consumers and businesses for a number of reasons, and not necessarily all at the same time. Understanding the reasons why businesses are successful online is key to identifying where your opportunity lies. You can build...

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Viral Marketing is ok if you know what it is

Viral Marketing is ok if you know what it is

There has been much ado about Viral marketing over the last few years since the explosion of social sharing. If you have a viral marketing hit then it can seem beneficial in the short term, but how beneficial? Double edged sword IT is important to remember though that viral marketing can be a double edged sword and it can also be like a drug. Almost by definition anything viral must tend towards mass appeal, towards the middle or average...

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The consumer is King: Understanding SEO, Content and Social Media in a nutshell

Content is King but who decides? Content is King but what is content? SEO isn’t dead because Content is King, there’s just no such thing as better content. All Content is King – good or bad because its subjective. Content in forums is just as important as Pulitzer winning articles on a humanity crisis. In a word, the content is king because its the user who accesses it essentially enables it. “Content is King”...

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Bad clients are like heroin addicts

Bad clients are like heroin addicts

A heroin addict will tell you they love you and then when you’re back is turned they’ll rob your wallet/purse. They’re only after one thing. If you have a client that sucks up your time and pays badly, then they’re not interested in you and thinking that you can solve it by being a better provider, then you’re on drugs. If they think that they can get better value by having you look at something in your free...

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Grass Growers and Grass Cutters

A problem that is common in modern business and particularly in marketing is applying old thinking to a new situation, product, technology or problem and not realising that in the information age consumers can get informed and inform each other. Football pitches through the ages  Once upon a time before pitch technology improved the average amateur teams pitch would get a bit bare. The solution offered to this was always “leave it alone...

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