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The Google Penguin Update and How to Recover

The recent Penguin update, which started to roll out on the 17th of October, has left most of the SEO community wondering what Google wanted to achieve.  A damp squib is the most common reference to it and recoveries have been muted with little traffic increase to the sites that have recovered. Google, as usual, wrapped a couple of other updates into the same weekend.  Their spam update and filter erased a lot of low quality sites from...

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Building an Open Network and the SDN Gathering in Dublin

We are excited to announce our support of the first Open Tech Ireland event on June 30th in Royal Hospital Kilmainham and will be sponsored by KEMP Technologies. A host of international speakers will gather together to discuss, present and participate in the first steps to build an SDN community in Ireland. With the adoption of software defined networks (SDN) growing rapidly in enterprises , with keynotes from Bethany Mayer John Healy Axel...

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Startup and Investor Day – University of Limerick – 9th May 2014

This an excellent event for Startups in Ireland and the Mid-West – The Wild Atlantic Start-up Event – 9th of May in the University with Business leaders, entrepreneurs and investors. If you have any interest in investing, start-ups, business or technology, this is for you. We need your participation to ensure that this is a success going forward!   Well done to Shane McCarthy of www.bluechief.ie for organising this much...

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Clever Slideshare: Are you in the top X%? How did that make you feel?

Clever Slideshare: Are you in the top X%? How did that make you feel?

SlideShare are clever – and this vanity/ego boost e-mail, which is a really good take on the LinkedIn “Top 1%” and the G+ Year-in-Review auto video will no doubt get some good tweets and shares! SlideShare can be a great thing for business – if you engage, rank and get shared with really good, high quality content, it rapidly becomes a free channel. We get more views and traffic on SlideShare than any other...

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Inbound Marketing: You’re (probably) doing it wrong

Inbound Marketing: You’re (probably) doing it wrong

Inbound marketing is a big buzzword at the moment along with content marketing and brand journalism and a host of other related phrases that are encapsulated by that phrase. Social Media is of course an important part of your overall Inbound Marketing strategy but the very unfortunate thing is that too many people don’t use it as Inbound Marketing at all. As Gary Vaynerchuk rightly points out in his book “Jab, Jab, Right...

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LimerickOpen – an evening Limerick Open Coffee every month

A new, regular digital meetup for Limerick in the evenings – welcome to LimerickOpen. LimerickOpen, based on DalkeyOpen, is a new extension to the popular Limerick Open Coffee Club format that runs regularly every month.  LimerickOpen will be a social monthly, open event (the usual order applies no business cards, pitching, etc). Please comment if you plan to attend! #LimerickOpen – We’re here for fun! Venue: Tom...

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An excellent SlideShare on raising VC in Ireland

How to Raise Seed Funds and Venture Capital (VC) in Ireland from Helen...

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My favourite SEO Myths

  Ah, SEO Myths. They’ve been with us forever. Chances are that 50% of the SEO facts that many people hold dear are myths. Almost all of these have been debunked by now (but also subject to change). So what’s the problem? Well, myths are myths and they’re fine if you’re putting a baby to sleep. But when you start running an online marketing campaign – they’re just downright dangerous. While many of...

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(not provided) SWOT – its getting bigger, what you can do about it with Analytics

Here’s where SEO came from I started in online marketing before search engines were big enough to be a viable marketing platform. Search marketing was very, very basic in 2001-2003.  By comparison to the glitzy big data world of today, it was all really cave man stuff. There was no Analytics. There was no Webmaster Tools app. There were no Matt Cutts’ videos. There was no YouTube actually. There were no funnels, except the one...

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Get Targeted: Google AdWords gives 90-day tracking

Get Targeted: Google AdWords gives 90-day tracking

Google AdWords tracks conversions by checking to see if a visitor from an AdWords completed a goal or conversion – the measurement point and value are set by the webmaster. But not everybody shops and pays/buys on the same day, so Google allowed a tracking period of 30-days. Even if the visitor came from another source. This is called “First-Step” (or Near-First-Step) attribution. However, if the person came in later,...

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Google Celebrates 10 years in Ireland with a Beautiful Little Site & Video

Google Celebrates 10 years in Ireland with a Beautiful Little Site & Video

Google have been here in Ireland now for 10 years. Since way back at the start of Google and the start of the “Celtic Tiger” (remember that? I think it was put down recently), Google have been a part of the technology landscape here in Ireland. To commemorate it heres a beautiful site built by Google to showcase their 10 years here. The site includes a 10 year Zeitgeist look back tool and a fantastic video (embedded...

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Social Media Management – an inside view

In 2010, we started looking at how our clients were managing and copying with Social Media, and realised we’d have to develop something better. Too many companies develop social media strategies that in effect, are the same as having a mega phone out in a big empty field. Nobody’s listening, so the answer is just to turn up the volume Yes, we deliver social media strategies and implementation, and we also do content....

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Facebook are advertising on Google Search (but not very well!)

In a search for “Facebook Marketing” to see which innovative Irish businesses were ranking well, I was surprised to see a Facebook.com ad!   What’s interesting is that Facebook aren’t exactly doing a great job at it – firstly, they should be trying a lot harder with their display URL – and with a better QS and Domain Match, they should be able to stay at #1 for anything “Facebook”...

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WhatClinic.com wants new blood – new recruitment video

I’ve been following the team at WhatClinic.com since we first heard about them in 2008/9 via Bizcamp. Since then, their growth has be unwavering and are now a leading international brand. As with all good start-ups, attracting the best technology talent available is vital, and this innovative recruitment video is good fun.   You can keep up with them via their Tech, Marketing and Health...

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Google announce new support for in-depth article and news support

Google Support for In-depth Articles in Search and SEO Google have announced new support for people writing longer articles and in-depth white papers and publishing these online. This includes the support of the Schema “Article” type. This is specifically good for research, students, white papers, authors and journalists, especially investigative journalists. Google posted a light explanation on their blog yesterday, via Pandu...

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SEO in 2013: What we predicted and how we did

Over the year, many predictions have been made about Search and online marketing. We made many – on twitter and on our blog post and in comments in fora and Google+. Here they are in one place: 1. An end to Press Release SEO Most of the Google news for SEO is a mountain of spammy press releases. Badly written, of no news value at all and to serve one function – free ‘publicity’ and links. One large company charges...

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Why SEO and PPC could cost you more in 2013

    2013 is a big year for Search Marketing. People have been searching the internet (the www part) since the appearance of the first search engine, Archie, in 1990. We’re still searching – and not just on Google. Yandex is the supremo in Russia and neighbouring countries and Baidu reigns supreme in China. According to ComScore, dinosaur Yahoo! is still the second biggest web property in the world (after Google)...

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What you need to know about Google+ Hangouts

Google+ released Hangouts as an upgrade and replacement for its Talk application. Built into Google Mail, Google Apps and the Google+ platform, it provides an integrated platform for users with a Google account to talk. It also allows VoiP and Video calls, and calls to mobile and landline networks. But is it just another Skype or Go2Meeting competitor? Ronan Walsh finds out… Hangouts are similar to your average Skype and Go2meeting...

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What you need to know about Google, Mobile and SEO

No doubt that this will reach hysterical proportions by Thursday but in the interest of casting some calm thoughts about this announcement before every mobile web design aficionado claims the end or death of something. The potential change to mobileSERP’s were  confirmed by the spam-team supremo himself:   Important: if your website has smartphone errors, we may change rankings for smartphone users: goo.gl/x8R4A #smx — Matt...

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Professional Review – HubSpot

Hubspot seems to be a very well marketed company. Within different groups of online marketeers (often fractious and fragmented though it may sometimes appear to be) – Hubspot’s own marketing is pretty often respected. Their online guides are shared and often emulated, their infographics are the darlings of social media and their research is quite often the best there is. Their CEO is touted (albeit mostly by Hubspot) as the...

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