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Clever Slideshare: Are you in the top X%? How did that make you feel?

Clever Slideshare: Are you in the top X%? How did that make you feel?

SlideShare are clever – and this vanity/ego boost e-mail, which is a really good take on the LinkedIn “Top 1%” and the G+ Year-in-Review auto video will no doubt get some good tweets and shares! SlideShare can be a great thing for business – if you engage, rank and get shared with really good, high quality content, it rapidly becomes a free channel. We get more views and traffic on SlideShare than any other...

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Instagram and Facebook not Interested in how their free bone tastes

So Instagram has said it has the right to sell your photos? And you can’t opt out. There has been a lot of speculation about where this comes from but I don’t think this is an Instagram idea. This has Mark Zuckerbergs nerve and experience written all over it. Zuck understands use cases that are beyond the earrly adopter better than most in silicon valley with the possible exception of Google. Unless we see a backdown over the...

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Viral Marketing is ok if you know what it is

Viral Marketing is ok if you know what it is

There has been much ado about Viral marketing over the last few years since the explosion of social sharing. If you have a viral marketing hit then it can seem beneficial in the short term, but how beneficial? Double edged sword IT is important to remember though that viral marketing can be a double edged sword and it can also be like a drug. Almost by definition anything viral must tend towards mass appeal, towards the middle or average...

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Smart Person’s Guide to Facebook Pages

Smart Person’s Guide to Facebook Pages

Here’s our simple guide to getting interaction on a facebook page. It’s not fancy and it’s not even close to complete but it does give you a good idea of how to keep your fans engaged. I’m not suggesting that this is everything you can do or even that all of these things will work for you. Test everything, try everything, ultimately your fans and customers will be the judge of how well executed your strategy is. ...

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