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Clever Slideshare: Are you in the top X%? How did that make you feel?

Clever Slideshare: Are you in the top X%? How did that make you feel?

SlideShare are clever – and this vanity/ego boost e-mail, which is a really good take on the LinkedIn “Top 1%” and the G+ Year-in-Review auto video will no doubt get some good tweets and shares! SlideShare can be a great thing for business – if you engage, rank and get shared with really good, high quality content, it rapidly becomes a free channel. We get more views and traffic on SlideShare than any other...

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Inbound Marketing: You’re (probably) doing it wrong

Inbound Marketing: You’re (probably) doing it wrong

Inbound marketing is a big buzzword at the moment along with content marketing and brand journalism and a host of other related phrases that are encapsulated by that phrase. Social Media is of course an important part of your overall Inbound Marketing strategy but the very unfortunate thing is that too many people don’t use it as Inbound Marketing at all. As Gary Vaynerchuk rightly points out in his book “Jab, Jab, Right...

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Google Celebrates 10 years in Ireland with a Beautiful Little Site & Video

Google Celebrates 10 years in Ireland with a Beautiful Little Site & Video

Google have been here in Ireland now for 10 years. Since way back at the start of Google and the start of the “Celtic Tiger” (remember that? I think it was put down recently), Google have been a part of the technology landscape here in Ireland. To commemorate it heres a beautiful site built by Google to showcase their 10 years here. The site includes a 10 year Zeitgeist look back tool and a fantastic video (embedded...

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Investing in the wrong things

Resources are scarce and if you’re a creative marketer, or businessman or an artist you have to ask your self some serious questions at the start of any worthwhile project. What are you going to invest in and why? ANd then you have to commit to that idea. We all have experiences though of investing in the wrong thing. How can you tell if you’re investing in the wrong thing? Ask yourself 2 questions: What is the real human need...

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Betting on Cheap Heroes & Gauging CPC for google adwords

I was recently emailed about google adwords by a friend on behalf of a colleague. They had asked them if it was possible to tell how much the CPC for particular keywords will be in a particular market. The answer to this is… No it isn’t! Why do people ask questions like this about Google Adwords though? It occurred to me that I hear this question quite a bit and, once upon a time, it was a question I might’ve asked...

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To Martha! – A marketers thoughts on Arthurs Day

To Martha! – A marketers thoughts on Arthurs Day

Guinness has for a very long time been known for its iconic marketing. From the famous toucan to the funny dance guy in the 90s. So the fact it’s latest effort has been fully embraced far and wide is no huge surprise. Arthurs day was born in 2009 and has grown ever since both here in Ireland and around the world. It is a marketing coup of a scale rarely seen anywhere. Arthurs Day – Self Sustaining Marketing Guinness have...

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Are you Tofu or Steak?

Are you Tofu or Steak?

Tofu is bland and innoffensive. It’s a protein replacement that you can have and your conscience won’t be prcked about eating an animal. It’s renewable and environmentally friendly. It can be flavoured to taste (somewhat) like meat or indeed anything at all really. Steak tastes fantastic. Some people don’t like it though. Some don’t like it because it’s fatty, some because they don’t like red...

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Viral Marketing is ok if you know what it is

Viral Marketing is ok if you know what it is

There has been much ado about Viral marketing over the last few years since the explosion of social sharing. If you have a viral marketing hit then it can seem beneficial in the short term, but how beneficial? Double edged sword IT is important to remember though that viral marketing can be a double edged sword and it can also be like a drug. Almost by definition anything viral must tend towards mass appeal, towards the middle or average...

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