I’ve written a lot about SEO and Content as a marketing partnership. SEO essentially creates a channel – much the way a large facebook or twitter following do. Content ISN’T marketing, its sales+marketing. SEO is traffic development, which with content = marketing. So we thought best to put this into a Slideshare to explain it further!
Condensing 10 years of Search Marketing and nearly 15 years of online marketing experience into 105 slides isn’t always easy but working in an search agency has spoilt me with a lot of broad and global experience.