End to forced PPC Ad Rotation Policy – Google backs down

A little while ago we were disappointed to see the big G do something quite irritating for advertisers. They forced a 30 day end to ad rotation instead of allowing ads to rotate indefinitely as per the wishes of the account owner. This annoyed a lot of PPC advertisers as it took control of their accounts away that they’d had before. Fairly reasonable to assume you can optimise better than an algorithm for your account especially when...

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