We’re delighted to announce our sponsorship of the Best Agency category at this years Social Media Awards. We’re big fans of really effective  social media campaigns here at PrimaryPosition and sponsoring this award is the least we can do to encourage the pursuit of excellence for agencies operating in this emerging and fast-evolving field. We’d like to congratulate all the finalists on getting onto the shortlist and wish...

A heroin addict will tell you they love you and then when you’re back is turned they’ll rob your wallet/purse. They’re only after one thing. If you have a client that sucks up your time and pays badly, then they’re not interested in you and thinking that you can solve it by being a better provider, then you’re on drugs. If they think that they can get better value by having you look at something in your free...

Our very own David Quaid was interviewed by Conn O’Muineachain of the Small Business Show (a show about and for SME’s syndicated to various radio stations around the country) and Focusme magazine about what SEO really is and how companies should approach getting their business online. Interesting that he challenges the “build a website then market it” model completely, pointing out that who and how you intend to...

Gotye is having a bit of a good time right now showing the value of virality and the power of producing really great content. It’s created all kinds of value for him and I’m delighted for him, if a little jealous. What his success cements in place is youtubes place as the number 2 search and discovery tool on the internet. Yes, it is a video platform, but a lot of content from slides to songs are being converted for the...

My post about shooting bears a few days ago has seen a pretty big response. And a few emails asking me to explain myself. So here goes.. Bees Bees aren’t sexy and they aren’t big and powerful. A bee contributes. A bee is by default part of a community. A bee works hard to build supply and defend that community for his own sake and for the sake of others. Bears A bear is a solitary predator who looks out for himself and only has...

Dubai Internet City – UAE I’m over in Dubai in the UAE doing bits and pieces and also enjoying the amazing city landscapes, architecture and gorgeous food – and since the start of planning my trip, I can’t stop thinking about how Dubai is marketing itself online. Firstly, the properties are fantastic, and while prices for some things seem high, others are quite cheap. You can book a 5-star hotel (apart from...

Great ideas, great marketing and even greats music is usually (not always) simple. Beautifully magnificently, awesomely simple. There is a habit, in our lazy use of language, of confusing the idea of simple with the idea of easy. Making a point in a long rambling discussion is easy. It requires knowledge but because you have an engaged (or captive) audience, it doesn’t require hard work to deliver that knowledge. It might be...