We’re having an impromptu tweetup for Limerick SME’s and twitter folks in the George Hotel this Friday, the 17th May from about 7:00pm.  Tweet-ups are a great way to expand social media networks and it would be great if we could see more happening in Limerick! We’re inviting a cross section of active users and there’ll be finger food and Primary Position will be sponsoring some drinks (so get there early). If you...

Hubspot seems to be a very well marketed company. Within different groups of online marketeers (often fractious and fragmented though it may sometimes appear to be) – Hubspot’s own marketing is pretty often respected. Their online guides are shared and often emulated, their infographics are the darlings of social media and their research is quite often the best there is. Their CEO is touted (albeit mostly by Hubspot) as the...

Resources are scarce and if you’re a creative marketer, or businessman or an artist you have to ask your self some serious questions at the start of any worthwhile project. What are you going to invest in and why? ANd then you have to commit to that idea. We all have experiences though of investing in the wrong thing. How can you tell if you’re investing in the wrong thing? Ask yourself 2 questions: What is the real human need...

I’ve written a lot about SEO and Content as a marketing partnership. SEO essentially creates a channel – much the way a large facebook or twitter following do. Content ISN’T marketing, its sales+marketing. SEO is traffic development, which with content = marketing. So we thought best to put this into a Slideshare to explain it further! Condensing 10 years of Search Marketing and nearly 15 years of online marketing...

In a stunning report, released on Adage about Coca Cola just 2 days ago, Coca-Cola says its Facebook and twitter engagements haven’t impacted sales for the Global brand at all. Eric Schmidt, who is Senior Manager – Marketing Strategy and insights at Coca-Cola stated “We didn’t see any statistically significant relationship between our buzz in Social Media and our short-term sales.” Coca-Cola are the biggest...

I was recently emailed about google adwords by a friend on behalf of a colleague. They had asked them if it was possible to tell how much the CPC for particular keywords will be in a particular market. The answer to this is… No it isn’t! Why do people ask questions like this about Google Adwords though? It occurred to me that I hear this question quite a bit and, once upon a time, it was a question I might’ve asked...

This post was originally a response to a questions asked on LinkedIn. “What do you think is the best piece of advice for companies launching a social media presence?” The watchwords for any company thinking about delving into social media are investment and resource management. All Social campaigns should start with 2 basic questions What are you trying to achieve? What are you prepared to invest? This should be followed by a...